Why ASEAN’s $210 Billion Tourism Boom Is a Golden Opportunity for China’s Indoor Playground Industry

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With ASEAN tourism investment surpassing 210 billion yuan by 2025, Dream Garden explores how indoor playground manufacturers from China can leverage this regional boom for business growth.

As the global economy navigates shifting tides, the ASEAN region stands out as a beacon of resilience and growth. In 2025, fixed-asset investment in Southeast Asia’s tourism sector is projected to exceed 210 billion yuan, fueled by a wave of infrastructure upgrades and consumer demand for high-quality leisure experiences. For Chinese manufacturers like Dream Garden, a leading indoor playground equipment supplier, this surge presents a once-in-a-decade opportunity.

ASEAN’s Growth Drivers: A Perfect Storm of Demand and Development

According to McKinsey’s latest regional outlook, economies like Malaysia, Thailand, and Vietnam are leading growth charts, driven by robust tourism, rising middle-class spending, and intensified collaboration with China. Here are the five main catalysts driving ASEAN’s leisure and amusement economy—and why they matter to us:

1. Policy Reforms Pave the Way

ASEAN’s “Single Tourism Visa”, inspired by Europe’s Schengen system, is set to launch in 2026, drastically simplifying travel across 10 member countries. Nations like Thailand (60-day visa-free stay) and Malaysia (“Medical + Tourism” hybrid visas) are making cross-border tourism smoother. These policies open doors for FECs (Family Entertainment Centers) and indoor playgrounds to capture international tourist footfall.

2. Digital & Smart Tourism Expansion

With Southeast Asia’s online tourism market expected to hit $78 billion by 2025, digital tourism is accelerating. Indonesia (45% penetration), Thailand, and Vietnam are embracing smart attractions—an ecosystem where themed indoor play areas can thrive. Digital integration within amusement facilities—from ticketing to interactive play—will become essential.

3. Green Tourism Gains Momentum

Eco-conscious travel is no longer optional. Projects like Thailand’s Carbon-Neutral Tourism Islands and Vietnam’s “Go Green for Love” campaign show the region’s pivot toward sustainability. Dream Garden’s eco-friendly soft play materials, recyclable structures, and low-energy indoor systems position us as ideal partners for these green initiatives.

4. Infrastructure Boom Strengthens Market Capacity

From Halong Bay bridges and airport expansions in Vietnam and Indonesia to Cambodia’s Seven-Star Sea Airport (12 million passenger capacity), ASEAN is building the backbone of future tourism. With better connectivity, new shopping malls, resorts, and family-friendly destinations will emerge—many in need of commercial indoor playground solutions.

5. Cultural Experience Investments Create Demand for Themed Play

Cultural tourism is gaining traction. Projects like Malaysia’s “World Heritage Cycling Route” and Cambodia’s 5G-enabled Angkor Wat showcase immersive storytelling. Dream Garden specializes in custom-themed playgrounds that can incorporate local culture, history, and digital interaction—meeting the rising demand for culturally immersive play experiences.

Why Now? Why Dream Garden?

With over 15 years of experience, Dream Garden designs and manufactures indoor playground equipment that complies with international safety standards (TÜV, SGS, ASTM). From soft play structures and rainbow nets to trampoline parks and role-play centers, our products are already present in over 30 countries.

As ASEAN becomes a global tourism magnet, we are prepared to support:

  • Shopping malls adding kids zones

  • Theme parks integrating indoor play

  • New airports with family-friendly waiting lounges

  • Eco-resorts introducing low-carbon amusement options

Join Us at TAAPE 2025 in Bangkok

Dream Garden will participate in the TAAPE 2025 Expo, held from October 15–17 at the IMPACT Exhibition Center in Bangkok. As Thailand’s largest exhibition for IP-based tourism, leisure, and amusement, the event connects brands with key buyers from ASEAN and South Asia.

We invite distributors, tourism developers, and commercial property owners to visit our booth, explore our latest designs, and discuss tailored solutions for your project.

Final Thoughts

ASEAN’s dynamic growth isn’t just a regional trend—it’s a signal to the global amusement industry: now is the time to expand. With favorable policies, rising tourism, and a growing appetite for family-friendly experiences, Southeast Asia is shaping up to be the next frontier for indoor playground development.

Dream Garden stands ready to partner with visionaries across ASEAN and beyond—turning play into opportunity.

Let’s build the future of play together.

🌐 www.playgroundinchina.com | www.toymakerinchina.com
📩 info@toymakerinchina.com

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