From “Toymaker in China” to a Global Children’s Experience Brand: The Evolution of Dream Garden
Since officially registering in 2017, while building upon industry experience dating back to 2009, Dream Garden has grown into one of China’s internationally recognized indoor playground and family entertainment solutions providers. Led by founder Stefan Zhang, the company has delivered projects across more than 60 countries throughout Asia, Europe, the Middle East, North America, Africa, and Latin America, serving shopping malls, family entertainment centers (FECs), educational venues, and commercial leisure spaces worldwide. However, according to Zhang, Dream Garden’s growth has never been solely about expanding manufacturing scale or exporting more products. Instead, the company’s long-term mission has been to rethink what a modern Chinese amusement brand can represent internationally. Beyond Manufacturing Like many companies in China’s early amusement manufacturing sector, Dream Garden initially focused on production, customization, and export support. But over time, the com...